Well firstly let me apologise for the none so subtle play on some imagery but I wanted to explore what a new and used car sales business development superhero would look like to the owner of a franchised dealership; you know that illusive and impossible to find employee with the skillset and experience that just does not exist, the professional who is expert at both manufacturer and franchised dealer level, who understands the mind-set of both, has run and owned successful new and used car businesses, constructed and delivered new and used car training programmes, as well as used car business development programmes in both the UK and Continental Europe, and for some of the industry’s most demanding and “Blue Chip” manufacturers.
In other words a professional who just intrinsically knows how to get the job done, both the immediate solutions to address new car sales under performance and how to build operational platforms for continued long term success in the new and used car market places.
On top of that they will not be trapped in the past, in terms of their thinking; for sure they will appreciate that the consumer lies at the heart of our success and that at all times we must be able to deal with the consumers and on their terms. They will be “Current” in their thinking and approach, blending the best practices of the past with the way we must operate in the new retail market place; so they are also the industry expert on the growing threats to our traditional trading model posed by the new breed of data collation and market manipulation businesses, who are now attacking our established market.
They will have worked in other sectors, far more advanced than the Automotive Sector in this regard and be only too aware of the business models of these “Trojan Horse” businesses, (the likes of Carwow), that are hiding behind the façade of being an internet based new car supplier. Capable of presenting to the boards of directors and to senior manufacturer based personnel on an in-depth basis, on how to combat these aggressive business models and how to avoid playing into their hands, as so many manufacturers and their franchise partners are currently doing.
And perhaps most importantly, they are the professional who can look at the SMMT figures for new car registrations in the 1st quarter of 2018 and know instinctively how to address shortfalls in new car sales performance and ensure that the operational foundations are put into place, in order to ensure that it never happens to this extent again!
The likely skills-set of this individual will not be limited to, but will include the ability to;
- Immediately know what will be required to increase new car sales volumes.
- Walk into your franchised dealership and identify and deliver next year’s growth, from within the 4 walls of the business.
- Build the operational foundations and procedures required for continual success in the new and used car market places.
- Train and develop a “Winning” sales operation.
- Forensically audit your new and used car sales operations, presenting a “Blue Print” of current standards, along with the development plan required, in order to build your successful business.
- In-depth understanding of the used car market place and the importance your success within the used car market place plays, in terms of your long term new car success.
- The ability to construct and deliver a complete and on-going new and used car business development programme, in order to ensure your long term success.
- Maximise the return on funds employed to both new and used car stock holdings, from effective stock management procedures and disciplines.
- Expert in digital markets, data collation and in how markets can be manipulated.
- In-depth understanding of the technology based business models currently targeting our established sales market, along with the counter commercial strategies required.
- The effective use of social media including complete strategies to deliver continual branded messages and themes.
- Bridge the gap between the manufacturer and your business, understanding the business requirements of both parties and building long term mutually beneficial commercial relationships.
- Sell within the evolving and diverse sales environment and delivering the experience required of the consumer.
Now you might be tempted to say that this person does not exist, that it would be impossible to cram so much commercial experience into just one career, and even if they did, they would be such a “One Off” and of such commercial value that, in reality you could never afford to employ them, and I would agree. But what if I said that these skills and this level of experience are in fact available to you and right now; and on top of that they are available on a flexible and part time basis as and when required for your business.
I can say this because this is exactly the level of experience contained within our company and thus available to you, and effectively this arrangement is no different to what we offer to all our clients in the Automotive Sector; which ultimately involves us going on to work on a flexible basis around the immediate and then medium to long term strategic requirements of their business and supplying the skills and expertise required in order to succeed on their behalf.
If this post has resonated and you would like to know more about our new and used car business development consultancy programmes, because you would like to partner with an organisation of professionals who have faced the challenges of fast paced evolutionary markets and know how to develop a successful and profitable new and used car franchise dealer network on your behalf, (in order to keep your new car and total business objectives growing and on track), then we would very much like to hear from you.
The owners of Autoformance have owned and run successful new and used car businesses and been at the forefront of the development of both new car training programmes and approved used car programmes for a host of manufacturers. For an exploratory conversation regarding our services or to book your exploratory meeting/conference call, please do not hesitate to contact one of our Founding Directors; Andrew Banning at ajb@autoformance.com or Malcolm Thomas at mgt@autoformance.com
Alternatively please feel free to call us on 0345 057 3177.
For more information about our services please visit our website at www.autoformance.com
Andrew Banning.
Used Car Business Development Director.
No comments:
Post a Comment