The Used Car Business Laws Of Attraction,,,,,,
At this important (embryonic in many ways) period for used car retailing, not just in the UK but in all used car markets, it will be important that those owning and/or running used car businesses accept and understand where they sit, in terms of their ability to attract and/or develop the used car business development, stock acquisition and retailing talent that they are going to require, moving in to 2023 and beyond.
Now this article will jump straight to the premise that if you are reading this article, you have read my previous articles and you grasp the importance of what it will cover. If you are not grasping all the used car business development arguments that got us to here, please feel free to read the previous associated articles on my Used Car Business Development Blog.
So back to the thread for this article, one which was first explored, albeit from a slightly different angle, in the recent article for my Used Car Business Development Blog;
In brevity, the article above was one in a suite of ten, exploring the importance that used car stock acquisition professionals and initiatives are going to play in the used car markets of the next 3 – 5 years. Those of vastly reduced vehicle parks, the increased competition for those vehicle parks and the premise that all used car businesses have one of two options, when it comes tom securing the used car stock they require. They either:
Learn To Attract The Talent They Require To Their Business, Or Learn To Develop That Talent!
But the automotive sector has some challenges in regards to both; firstly, the sector gave up developing used car business development and sales professionals over a decade ago. However, more damaging than this, it has never developed the professionals it now needs in order to thrive in coming used car markets; used car stock acquisition professionals.
Instead, the sector chose to be lazy, to outsource the skills required and lean on Auctions and Re-Marketing companies; the institutions not frequented by genuinely successful used car stock acquisition professionals. The end result being that the vast majority of used car businesses now inhabit a dystopian used car stock acquisition nightmare of their own making; wondering around in a “Zombie - Like” state, moaning about the prices they have to pay for stock, and not possessing the acumen, skills or experience required in order to do things differently.
Moving in to 2023 this leaves the sector in a perilous state and in urgent need of expertise that it doesn’t possess, which has resulted in used car businesses entering a “Beauty Pageant” to attract all the professionals now required to grow used car retailing and secure their trading futures. All of which will have successful used car stock acquisition at its foundations.
So armed with this understanding, let’s look at what might appear to be the most palatable solution; used car businesses decide to develop the used car stock acquisition professionals they are going to require. Now I understand that this will have an appeal, sadly it is a misguided strategy; how do you develop this talent when you have no idea how to succeed in the role and/or build the initiatives and business required? Well sadly the answer is that you can’t; it would be akin to asking me to train astronauts.
So the owners of, and those responsible for running, used car businesses have a decision to make and a journey to go on; that of attracting the talent they require to their used car business. Something that can only be undertaken once they have an understanding of the used car business they are running; an important level of understanding that was explored in my recent article;
Why is so? Well there is a saying in the acquisitions community; “If you can buy and sell dinghies, then buy and sell superyachts! The premise being that (for those who are capable) it takes just as long to buy and sell a dinghy as it does the superyacht. In fact the only difference is the people skills involved in dealing with the two target audiences; that said, those capable of buying and selling dinghies will not always be able to transition to the superyacht market. The people skills involved are far more advanced and not everyone one will be able to operate in the associated circles.
We see the same influences at play in the automotive sector, in both sales and acquisitions professions. More often than not, margins and the socio-demographic associated with your product are the key differentiators; when it comes to the calibre of professionals you will be able to attract to your business. If your margins are at the lower end (up to £1,500 RGP per unit) you will not attract the best used car stock acquisition talent to your business. In reality you can’t afford it on the margins being generated and you will also find agreeing strategic alliances with used car stock acquisitions professionals very difficult, for the same reason.
Unfortunately this means that you will (in all probability) have to build your used car business and your acquisitions initiatives in a completely different way to some other used car businesses. This in turn will dictate everything, from where you are acquiring used car stock, the prices you are paying, the margins you are likely to enjoy (or not as the case may be) and the way you set up and run your used car business.
Others though, those enjoying the bigger margins and with customers moving and operating in higher, more affluent socio-demographical groups, can choose to do things differently; when it comes to attracting the used car stock acquisitions talent they require. That said, they will still need to attract the very best used car stock acquisitions professionals to their business, those that understand the opportunity that lies within the image below; both for themselves and for the businesses they are in strategic alliances with, in terms of the supply of the profitable used car stock holdings.
And this also presents me and the articles I am writing for my Used Car Business Development Blog with a problem. As used car markets continue to fragment, it is becomingharder and harder to write articles that are relevant and of maximum value in all used car markets; so I have had to make a difficult but commercial decision.
In the past, I have always worked across all markets and I will continue to deliver specialised consultancy across every used car market and for every business. That said, and in terms of the articles I am writing and the strategic alliances I enter into, I will be now only be entering the most lucrative used car markets, when it comes to the used car stock acquisition strategic alliances I am working within. Therefore the content articles I am writing will have to reflect the expertise required.
Unfortunately this will make the initiatives explored and discussed in my articles outside of the operating day-to-day reality of the majority of used car businesses; those where there is no longer the margin for “Excellence in Execution.” This will necessitate some further clarification that will come in the next few articles, and will also straddle different used car markets, in terms of the product the manufacturers concerned are retailing; BMW, Audi, Mercedes Benz and Porsche are examples of these manufacturers. Manufacturers straddling multiple used car markets and (in the case of BMW – please see article below) not appearing to operate effectively in the most lucrative and specialised markets, when it comes to retailing and acquiring their premium products.
I will also use future articles to discuss and explore new markets of opportunity for used car businesses and for acquisitions experts; those investing in and trading used car stock for profit. Some of which will include the diesel market (undervalued at the moment and likely to see huge growth during the next 2 years) and the electric/alternative propulsion market. A market where no one appears to be controlling the narrative; providing consumers with the expertise required and exploiting the financial rewards that are available.
All of this though is for the next articles, those leading up to Christmas and before those capable, are immersed in fully exploiting the once in a generation opportunity that will be there for the taking, in used car markets of 2023 and beyond.
In the meantime I will sign off for now with my usual boiler plate and invitation. The invitation to those identifying that something needs to change in their used car stock acquisitions operation and to those curious about how they can take advantage of the opportunity looming, and to take full advantage of the trading conditions in used car markets. Those who are ambitious, capable of opening their minds and taking their strategic used car business development thinking on the journey required; and to whom I would say this.
In the used car markets to come, those with used car vehicle parks of 680,000 less vehicles, (in terms of available stock), my question would be; how well set up is your business to survive?
It remains the inconvenient truth of our times that you can have the best people and operational procedures imaginable, but if you don’t have the professionals required to secure used car stock holdings in the volumes and at the prices required to remain profitable? Well it is all likely to be for nothing.
Having built my first used car stock acquisitions business over twenty years ago, I have observed how the used car stock acquisition landscape has evolved during the last 12 - 24 months and I promise the vast majority reading this; you will not be ready for how the acquisitions landscape has evolved. To the point where those businesses relying on the used car stock acquisition initiatives and skills of the recent past, will be left floundering.
For these businesses, those reactionary businesses still only purchasing stock on a hand to mouth basis and in the moment, (from the “Just In Time” market), it will become a challenge to acquire used car stock at the prices (and in the volumes) that ensure your business remains profitable.
But there are others, albeit very few, those who (like me) spent the lock downs monitoring used car markets and rewriting previously very successful programmes of used car stock acquisition, from the ground floor up, in order to develop the programmes and initiatives required to ensure that used car stock holdings are being secured for future markets right now. And via campaigns and initiatives that will leave the competition with years of work to catch up; even if they can find the skills required already within the four walls of their business?
The used car stock acquisition expertise now required to secure success can’t be taught via any training programme, it is too fast moving a discipline and covering too vast an array of skills-sets. So in reality successful used car stock acquisition now necessitates that you build the team required; one possessing the level of expertise and social skills required.
Unfortunately though, the market value of the skills involved can render this process too financially restrictive; there are too few genuinely capable used car stock acquisition professionals around, so for the moment those days may be over.
The businesses operating in the used car markets with the margins required, will probably have to enter an environment of strategic alliances via success based commercial arrangements, with the few proven and genuinely successful used car stock acquisition professionals. Provided they can open their minds to the new ways of working required by these capable professionals, those whose expertise is required, and explored in the recent articles below;
For those curious, at the moment I am working with two businesses, building and delivering the used car stock acquisition programmes they require; having made a commitment to work with three at all times. So for those grasping the opportunity and wanting to take immediate action, I will be working with another business over the next 12 months, in order to deliver the used car stock acquisition expertise and initiatives required, for that business to survive and prosper in the used car market to come.
Should you wish to explore synergies and the potential to collaborate in this regard, please do not hesitate to contact me via LinkedIn, so we can arrange a mutually convenient time for an exploratory call.
Andrew.